How to Spend Your Book Sales Money Wisely

One of the advantages of working with a short-run acim manufacturer is that you can produce small quantities and, if you wish to, make changes to your book files before the next production run. A second advantage is that you can “personalize” your books to accommodate a special customer or for use at a special event.

Ask if there are any set up fees or additional charges anywhere in the process. There shouldn’t be, unless you are making a special request of some kind. Look to companies where your only expense is the cost to print, bind and ship your books – and then find out exactly what this expense will be. You should also be able to determine your cost before you submit any book files or place an order. Find out how easy it is to get a price quote.

We’ve all heard the horror story about the author that produced 3000 copies of his new book, only to have them wind up in his garage? With today’s digital technology and short run capabilities, there is no reason to produce more copies than you need – and to produce them at a reasonable cost. Some book manufacturers have no minimum quantity requirements – even for hard cover books. But some do, so be sure to ask.

If you are creating your book for a small targeted audience or if you are not sure how many books you will initially sell, a short-run book manufacturer could be your best choice. You can always increase the number of copies in future production runs as the demand for your book increases – and eliminate the fear of filling up your garage.

Most book manufacturers should be able to affordably produce your book in a number of sizes (height and width of pages), so you shouldn’t have to produce an 8 by 11 or 6 by 9 inch book if you don’t want to. Keep in mind, however, that part of your production costs is based on how many pages can be printed from a sheet of paper. Ask if there are “optimum” page sizes you should consider that could reduce your cost.

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