Making Social Media Work for Your Small Business

This very same convention, the product store toted CDs and various promotional tools in bulk. Distributors flocked to the store, buying as many promotional products as they could squeeze into their suitcases, only to fly home and market to their friends and neighbors. It’s a scene that’s been repeated at every convention this company has hosted over the last ten years. Their sales have steadily declined, while many of their top leaders have gone running to other companies, companies with a very distinct and different message زيادة متابعين تيك توك marketing understood here.

Talking to other network markers, I hear people asking the same question over and over again: Does social media really have that much of an impact on this industry? My answer to them is always a resounding yes!

Nielsen, a company that does nothing but focus on consumer buying habits and trends in over 100 countries, has recently stated that approximately 46% of online users rely on social media when making a purchasing decision. Indeed, how often do you see your friends and family posting questions about purchasing a certain product, or checking the feedback on a company they’re considering buying from or using a service of? According to Experian, a marketing and credit reporting company, 27% of total U.S. internet time is spent on social networking sites.

So what is the magic behind these virtual communities people can’t seem to break away from? Researchers at Harvard University did a number of experiments trying to answer this very question, eventually concluding that when a person shares information about themselves, the same section of the brain is being used that is associated with pleasure- the same pleasure we receive when eating a delicious food, receiving money, or even having sex. Yes, you read that right. Interacting through social media outlets and sharing our daily, mindless habits is equivalent to having sex… sort of.

The Disgruntled Company

Social media gives us a chance to share information about ourselves with others, and people love to talk about themselves. Which leaves us to wonder, why are so many network marketing companies so resistant to incorporating Social Media into their marketing strategies? It seems to be the perfect outlet for those wanting to share all the incredible successes they’re having with their business, service, or products, and with a large audience.

Well, to further understand this I went to my social media outlet and started asking this very question to the people in the industry working with these very same companies. One of the main things I heard back expressed was many of these companies lose quality control over the ‘pitch’ with social media – an understandable concern. Network Marketing is an industry under a microscope monitored by the FTC and, worse, friends and family. It’s an industry where people are quick to point out every minute mistake, hiccup, or discretion within the message.

Especially when it comes to health and wellness. Sure, pharmaceutical companies sell drugs that do who knows what, on a daily basis and with very little accountability. Yet the health and wellness industry, especially when it comes to network marketing, is forced to walk a fine line. Company after company has been sued because an overly excited distributor promised their products could do something it couldn’t. So it only makes sense that a company would be weary of their distributors freely posting information on Facebook, Twitter, or Google sites.

Another distributor within the industry said that companies shy away from social media marketing because it pulls from their tools business. Remember the eons of CDs and promotional tools I mentioned earlier, riding the plane on their way home to eventually end up in the garage, or on shelves collecting dust? Yes, those are the same tools many of these companies love – love to market, that is. I’ve heard numbers as high as 20% when it comes to companies’ revenues from marketing these promotional products. Remember, distributors don’t make commissions off of their tools in most cases. This is an income that goes directly to the powers that be. I guess we can see why this aspect of marketing is so important to these companies.

Almost all digital marketing blogs, forums and discussion boards were abuzz with news about social media and how it is the next big thing in marketing. It did indeed make a mark, lived up to the hype, and now it is here to stay. Today, it is an integral part of any digital marketing strategy. A few years back, staunch marketing gurus were skeptical about the whole social idea and placed their bets on the tried and tested traditional approaches. Some even considered social media to be another overhyped fad that would generate buzz in the beginning, and die down gradually. But then, there were some that foresaw the immense potential that it could bring. They were optimistic about leveraging it to the greatest advantage.

Cut to present day, almost every business now has a Facebook page, a Twitter account and a presence on other popular social media sites. The word about social media’s reach is spreading fast and marketers are leaving no stone unturned to tell clients about the benefits that this medium offers.

Social Media Marketing Strategy & Advantages

The strategy is simple – create an account or page for your business on various social media sites. Talk about your business, explain your product, talk about the benefits, talk about what sets your business/product apart – all using social media. But most importantly, get a professional to manage your account.

As word spreads and people like your product, it is very likely that they will share the information within close circles. For everyone, the circle always includes friends, family members or both. They will in turn share the same within their circles, especially if they like what they see. However, if it doesn’t generate the expected results, then you might want to take a re-look at other social media marketing ideas and where you faltered. There could be many reasons why social campaigns fail:

-Sharing too much information
-Risk of litigation
-Choosing the wrong social medium
-Half-baked knowledge
-Hounding and bombarding prospective customers with excessive information about your product
-Amateur planning and execution

The Problem Area

Most people assume that they can market their product on their own since they have some social media account already. Or better still, they think that getting their neighbor’s teenage son to do it for them is much more cost-effective idea. Although it sounds easy and simple, there is a lot to it. An in-depth idea about changing social media trends goes a long way in taking the right approach. Sadly, this is where most people fail.

Why do I need to hire a professional when I can do it myself?” is a question most people ask. There are dedicated agencies and professionals who specialize.They spend a huge amount of time and energy in understanding the trends and identifying the best practices on a regular basis in an ever-changing competitive environment. Get hold of a professional and let them take care of business for you. That would leave you with enough time to focus on what you have to deliver for ROI.

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