Search engines are usually not interested to promote or suggest an SEO service because they lose ad revenue and are held liable when the by link firm does a bad job. SEO organizations do not work due to the power struggles between various marketers.
Search engines straight away cannot agree with SEO services since SEO services providers may or I can say directly affect their revenue search engines are getting through the pay per click programs they are offering. So, there is no official guidelines for How to SEO. Search engines always give a brief guideline but never provide a precise help required. Because if they had direct rules someone can find or crack a similar techniques to manipulate the search results thats were still under their TOC rule book. What matters in the SEO industry is results. How did the top site get there? How can my site rank at the top?
A Site owned and run by an SEO which is doing good and for competitive terms will rank well, still there is no guarantee that the search engine will do a good job for them. Because I have come across a lot of website owners who buy SEO services lose money and again bought a different service from a different SEO. Some SEO’s have qualities outside the Box thats makes them popular and help them spread the message. This help does not mean that these guys are good at promoting your websites, only that they are good in promoting their websites.
Quality SEO is always expensive and takes more time. But because of bad SEO’s in the market the entire SEO field gets tarred with the same brush for the action of few bad people. Some companies rum PPC as regular SEO. But one thing always keep in mind that organic SEO if always different from PPC marketing.
A website is important or not but the main task for an SEO is to make a search engine believe that the site is important. No matter how you do it, the job of the SEO is to improve rankings and to drive traffic. It depends upon the website to website that which techniques is to be used for the promotion. Because there are certain categories which are very competitive so an SEO has to work outside the SEO guideline ( think out of the box) set by the major search engine like Google, yahoo or msn. So, Ultimately it is up to the SEO service consumer which path he/she has to follow to achieve their goals to promote their website.
Some foolish SEO’s do stupid stuff that will get your website banned from search engines. These are not the only problem in SEO industry there are some lazy SEO’s to do a good job. Its for sure that your site won’t get banned if you are not aggressive. For SEO many keywords requires research, loads of efforts, and extensive link building.
For Example link building is the most time consuming and most expensive part of SEO. But often it is skipped of not done properly by many members of SEO community.