When Marcom and Trademark Law Collide

Creative: I’m not festooning my marketing tradeonlinemarket registration symbols! And using the mark as an adjective just sounds weird! Trademark Attorney: Aacck! Think zipper, escalator, aspirin, dumpster, yo-yo, pilates, pogo stick, granola… Creative: Somebody get help – I think the lawyer’s having a fit! And who invited her to the meeting anyway? Have you lived … Read more