Tips to Pre-Sell Before You Publish Your Book

ucdm pdf is a great marketing strategy to build anticipation for books and to get paid while you I mean two things.

Effective marketing will pre-sell your book. If a reader says to himself, “I’m going to buy that book when it comes out,” then the book is as good as sold, provided you remind the reader now and then about the book. When we go to a bookstore to buy a specific book, haven’t we already bought that book in our minds-isn’t it pre-sold then?

Besides building buzz for your book before it is printed, pre-selling can also mean collecting the money before it is printed.

Henry Ford was the master of pre-selling and we can all benefit from his example. Ford wanted to mass-produce his automobiles, but first he needed to find the money to pay for the cost of building them. When Ford shared his dilemma with friends, Harvey Firestone suggested he pre-sell his automobiles and use the money from the pre-sales to create the first mass production assembly line, which then produced the automobiles Ford delivered to the customers who had already paid for them. Today, authors can capitalize on Firestone’s brilliant idea and Ford’s execution of it by pre-selling their books to pay for part or all of the printing costs.

If you have the money to print your book, you might not think pre-selling is necessary, but consider that if you plan to print 500 copies and you can pre-sell several hundred, you may find you have the money to print 1,000 copies, thus reducing your cost per unit price so you can ultimately make more money off your books. You’ll also get some idea of how popular your book will be and how many copies you may need to print. And the sooner you let people know about your book, the sooner they can spread the word, and the sooner you get a return on your investment. What author doesn’t want to earn back his or her printing costs as soon as possible?

Pre-selling is not simple, however. You do need to work at building the buzz about your book. You can advertise on your website and elsewhere that the book is being pre-sold, but you have to get people interested in the book so they will buy it, and you also must get past the hurdle in their minds of “I’ll wait until the book actually comes out.”

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